JOB OPPORTUNITY
Digital Marketer
Application Deadline: 15th July 2023
Location: Dschang, Remote (Online) & Onsite
Company Overview
Travels University is a leading online learning platform that empowers individuals to travel abroad independently and confidently. Our courses provide comprehensive education and guidance, equipping learners with the skills and knowledge to navigate the complexities of international travel without relying on travel agents. Led by experienced instructors, we offer practical and easy-to-follow guidance on planning and executing successful trips.
At Travels University, we believe in the power of independence and aim to empower our learners to take control of their travel plans. Our courses not only help individuals save money but also enable them to avoid common pitfalls, ensuring a smooth and enjoyable travel experience. Join our supportive t team of like-minded people and contribute to our mission of revolutionizing the way individuals learn about and experience travel.
As a remote-first company, Travels University offers virtual interviews and onboarding, providing a seamless and efficient experience for our employees. We are committed to building a diverse team and extending employment opportunities to talented individuals from around the world. Join us at Travels University and be part of a team dedicated to transforming lives through access to quality travel education.
Job Overview
Are you a skilled and innovative digital marketer with a passion for the education and travel industry? Travels University is seeking a talented Digital Marketer to join our team and play a vital role in driving brand engagement and student enrollment. As the Digital Marketer, you will be responsible for developing and implementing effective marketing strategies across various digital platforms to promote our university and attract a wider audience.
Responsibilities
- Create and execute comprehensive digital marketing strategies aligned with Travels University’s objectives and target audience.
- Manage and optimize various digital channels, including social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok), email marketing, search engine marketing (SEM), search engine optimization (SEO), and display advertising.
- Develop engaging and visually appealing content that represents the university’s brand voice and resonates with our target audience.
- Monitor industry trends, best practices, and emerging technologies to ensure our digital marketing efforts remain innovative and effective.
- Analyze digital marketing data and metrics, track key performance indicators (KPIs), and provide data-driven insights and reports to optimize campaign performance and conversion rates.
- Collaborate with internal stakeholders, including the marketing, technical, and content teams, to align digital marketing efforts with overall company objectives.
- Conduct market research and competitor analysis to identify opportunities for growth and stay ahead of industry trends.
- Implement conversion rate optimization (CRO) strategies to improve website user experience and drive higher conversions.
- Stay updated with changes in digital marketing algorithms, platforms, and tools to maximize marketing effectiveness.
- Work closely with the Social Media/Community Manager to ensure cohesive and consistent messaging across all digital channels.
Requirements and Qualifications
- At least a GCE Advanced Level certificate.
- Any digital marketing education or certification is an added advantage.
- Proven work experience of 1-5 years in digital marketing, preferably in the education or travel industry.
- Strong knowledge of digital marketing platforms, including social media, email marketing, SEM, SEO, and display advertising.
- Proficiency in digital marketing tools and analytics platforms to track and measure campaign performance.
- Creative skills for content creation, including graphic design, copywriting, and editing abilities.
- Ability to develop and execute digital marketing strategies that align with university goals and target audience.
- Strong analytical and problem-solving skills to interpret data and make data-driven decisions.
- Excellent collaboration skills to work effectively with internal stakeholders and manage multiple projects simultaneously.
- Enthusiasm for staying updated with digital marketing trends, algorithms, and industry best practices.
- Strong multitasking and deadline management abilities.
Benefits
We offer a competitive salary, benefits package, and a supportive work environment that encourages creativity and growth.
Company Values and Culture
At Travels University, our values form the foundation of our culture, guiding our actions and shaping our interactions within our team and with our learners. We are committed to upholding the following core values:
Empowerment: We believe in empowering individuals to take control of their travel plans and embrace the freedom of independent exploration. We provide the knowledge and tools necessary for our learners to make informed decisions and navigate the world confidently.
Excellence: We strive for excellence in everything we do. From the quality of our courses to the support we provide, we are committed to delivering exceptional learning experiences that exceed expectations and drive positive outcomes for our learners.
Community: We foster a supportive and inclusive community of like-minded people. We encourage collaboration, knowledge-sharing, and mutual support, allowing our learners to connect with others who share their passion for travel and provide valuable insights and advice.
Innovation: We embrace innovation as a means to continuously improve and evolve. We stay at the forefront of travel education by incorporating the latest industry trends, technologies, and best practices into our courses, ensuring our learners receive the most relevant and up-to-date information.
Cultural Sensitivity: We value and respect cultural diversity and encourage a deep understanding and appreciation for the diverse cultures and traditions. We promote responsible and respectful practices that contribute positively to local communities and environments.
Integrity: We uphold the highest standards of integrity and ethics. We are committed to transparency, honesty, and fairness in all our interactions with learners, employees, and partners, fostering trust and credibility in everything we do.
Our company culture is one of collaboration, creativity, and continuous learning. We foster an environment where every team member is encouraged to contribute their unique perspectives, ideas, and expertise. We celebrate individual achievements and recognize the collective impact of our team in helping our learners achieve their travel goals.
Join us at Travels University and become part of a vibrant and supportive culture that values personal growth, teamwork, and making a positive impact in the world of travel education.
Application Process
Our application process is designed to ensure a fair and thorough evaluation of each candidate. Here’s an overview of our application process:
Submission: To start the application process, please submit your resume and any other relevant documents through our online application portal. We kindly ask you to provide accurate and up-to-date information to help us assess your qualifications effectively.
Review: Once we receive your application, our hiring team will carefully review your materials. We consider your skills, experience, and alignment with our company values and requirements for the role.
Assessment: Qualified candidates will be invited to participate in an assessment phase, which may include interviews, skills assessments, or work samples. This stage allows us to evaluate your capabilities in relation to the specific role and get a better understanding of your potential fit within our team.
Interviews: During the interview process, you will have the opportunity to connect with members of our team. Interviews may be conducted virtually, allowing for convenient and efficient communication regardless of your location. We value open and honest conversations, and we encourage you to ask questions and share your experiences.
Final Selection: After the interview stage, our hiring team will carefully consider all aspects of the application and assessment process to make a final decision. If you are selected, we will extend an offer to join the Travels University team. Congratulations!
Onboarding: Once you accept our offer, we will initiate the onboarding process. As a remote-first company, our onboarding is conducted virtually and on-site to ensure a smooth transition into your new role. You will receive all the necessary resources, training materials, and support to help you thrive within our team.
At Travels University, we are committed to building a globally diverse team. We extend employment opportunities to talented individuals in any country where we have a legal entity, as long as they possess eligible working rights and have a compatible timezone overlap with their team for seamless collaboration.
We appreciate your time and effort in applying to Travels University. If you have any questions or need further clarification regarding the application process, please don’t hesitate to reach out to our team. We look forward to reviewing your application and potentially welcoming you aboard as part of our passionate and dedicated team!
We Promote Equal Opportunity for All
Travels University is an equal opportunity employer. We are committed to fostering a diverse and inclusive workplace where all individuals are treated with respect and provided equal opportunities. We welcome applicants from all backgrounds and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status. Join us in our mission to revolutionize travel education and contribute to our inclusive work environment.
Contact Information
Travels University
Address:
• Canada: 108 cote-de-liege Rd Montreal QC H8T 1A6
• Douala: Bonapriso: Rue en face Phermacie Bonadouma
• Dschang: Rondeau opposite Fokou, beside Excellence Pressing
• Yaounde: Opposite Total Camp Sonel Essos
careers@travelsuniveristy.com
WhatsApp: +1 (514) 465-8021
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